Case Study
Mana Ayurvedam’s Remarkable Comeback with Zoiris
Client Name: Mana Ayurvedam (OPC) Pvt. Ltd.
Industry: Ayurvedic Products and Wellness
Location: Hyderabad, India
E-commerce
Social Media Growth
Influencer Marketing Impact
Ad Campaign Success
E-commerce Setup and Product Presentation
• Shopify Store Creation:
Designed and launched an intuitive, visually appealing Shopify e-commerce store to enable seamless online shopping.
• Professional Product Shoots:
Conducted high-quality product photography to enhance visual appeal, showcasing each product in its best light.
Client Overview
• Client: Mana Ayurvedam
• Industry: Ayurvedic Products and Wellness
• Website: manaayurvedam.com
Mana Ayurvedam, a traditional Ayurvedic brand, faced significant competition in the marketplace, with giants like Patanjali dominating the Ayurvedic product industry. Despite having high-quality products rooted in tradition, Mana Ayurvedam struggled to gain visibility, grow its audience, and scale its business.
Empowering Traditions with Digital Innovation.
1. Overwhelming Competition:
Established brands like Patanjali had captured the market, leaving Mana Ayurvedam with limited visibility and sales.
2. Lack of Digital Presence:
The absence of an e-commerce platform restricted online sales opportunities.
3. Low Social Media Engagement:
With only 640 Instagram followers, Mana Ayurvedam lacked a community to promote its products and services.
4. Minimal Revenue:
Monthly revenue was stagnating at around ₹30k, with limited growth potential.
Mana Ayurvedam needed a robust digital transformation to compete effectively and establish its identity in the Ayurvedic market.
1. Revenue Growth:
• Monthly revenue increased from ₹30k to over ₹2 lakhs/day, establishing Mana Ayurvedam as a leader in its niche.
2. Social Media Expansion:
• Instagram followers soared from 640 to 40k in three months, significantly increasing engagement and brand awareness.
3. Market Leadership:
• Mana Ayurvedam became recognized as the best Ayurvedic company in South India, successfully competing with industry giants.
Zoiris’s comprehensive digital strategy enabled Mana Ayurvedam to overcome market challenges and establish itself as a prominent Ayurvedic brand. By combining e-commerce innovation, targeted advertising, influencer marketing, and data-driven retargeting, Zoiris empowered Mana Ayurvedam to thrive in a competitive landscape.
“Zoiris brought a new life to Mana Ayurvedam. From building our e-commerce store to driving massive sales through ads and influencer marketing, they’ve transformed our business. Today, we’re recognized as leaders in Ayurveda, and it’s all thanks to Zoiris’s expertise.”
Mana Ayurvedam Team