Case Study
Chava's Remarkable Comeback with Zoiris
Client Name: Chava Foods Pvt. Ltd.
Industry: Ready-to-Eat Foods and Preserved Foods
Location: Tuticorin, India
Brand Positioning
Webiste Development
Community Engagement
Digital Growth
Brand Strategy and Identity
• Brand Positioning:
Defined Chava’s unique selling proposition (USP) as a preservative-free, healthy alternative in the ready-to-eat food market.
• Visual Identity:
Crafted a cohesive visual identity, including logos, packaging designs, and marketing materials, to reflect the brand’s values of health, authenticity, and modernity.
• Client: Chava
• Industry: Ready-to-Eat Food and Preserved Foods
• Mission: To offer wholesome, preservative-free, and convenient food options that blend tradition with modern convenience.
• Products: Multi-millet pasta, noodles, roti, parotta, pickles, and more.
Chava is a brand dedicated to delivering authentic, preservative-free ready-to-eat foods. With a vision of blending culinary heritage with modern lifestyles, Chava faced challenges in standing out in a highly competitive market.
Turning Wholesome Vision into Digital Reality.
1. Lack of Brand Identity:
Chava struggled to differentiate itself from competitors in the ready-to-eat food market.
2. Minimal Online Presence:
Without a strong e-commerce platform, Chava had limited reach and sales opportunities.
3. Low Awareness:
Consumers were unaware of the brand’s unique focus on preservative-free, wholesome food products.
4. Scaling Challenges:
Chava needed strategies to scale operations while maintaining its commitment to quality and tradition.
1. Revenue Growth:
Online sales increased significantly within the first two months of launching the Online stie.
2. Brand Awareness:
Social media following grew by over 300%, establishing Chava as a trusted name in the ready-to-eat food market.
3. Market Positioning:
Chava positioned itself as a leader in preservative-free ready-to-eat foods, with a loyal customer base.
4. Community Building:
Chava’s interactive campaigns created a strong community of health-conscious and convenience-seeking consumers.
Zoiris enabled Chava to revolutionize the ready-to-eat food market by blending tradition with modernity. Through strategic branding, digital marketing, and influencer collaborations, Chava achieved significant growth and established itself as a trusted, preservative-free food brand.
“Zoiris transformed our vision into reality. From building our e-commerce store to amplifying our digital presence, they helped us bring Chava to the forefront of the ready-to-eat food market. Their innovative strategies and attention to detail were instrumental in our growth.”
D.G. Doss (CEO)